24 ECTS
24 ECTS
24 ECTS
24 ECTS
24 ECTS
21 ECTS
18 ECTS
21 ECTS
6. Semester

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing

Data Analytics

& Controlling

6 ECTS

 

Bachelor

Thesis

 

15 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Wahlpflicht-

Modul 4

 

3 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6. Semester

Ethics,

Managing Risks

& Compliance

3 ECTS

 

 

 

 

 

 

 

 

 

 

 

Customer

Experience

Management

6 ECTS

 

Digital Marketing

Project

Management

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Wahlpflicht-

Modul 1

 

3 ECTS

 

Wahlpflicht-

Modul 2

 

3 ECTS

 

 

Wahlpflicht-

Modul 3

 

3 ECTS

 

6. Semester

Managing

Operations &

Processes

3 ECTS

 

 

Leadership

 

3 ECTS

 

 

 

 

 

 

Product

Development

Management*

6 ECTS

 

Corp. Comm.

& Brand

Management

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Legal Aspects

of Marketing

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.Semester

Human

Capital

Management

3 ECTS

 

Organizing

Organization

 

3 ECTS

 

International

Environment

of Business*

3 ECTS

 

Customer

Relationship

Management

6 ECTS

 

Service

Marketing &

B2B Marketing

3 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Macro-

economics

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. Semester

Financial

Management

& Controlling

6 ECTS

 

Managing

Projects

 

3 ECTS

 

 

 

 

 

 

Customer

Insights

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

Applied Data

Analysis

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Business

English

Advanced*

3 ECTS

 

 

 

 

 

 

3. Semester

Strategic

Management

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Research Skills

for Business 2

 

3 ECTS

 

 

 

 

 

 

Micro-

economics

 

6 ECTS

 

 

 

 

 

 

Professional

Communi-

cation 2

3 ECTS

 

Business

English*

 

3 ECTS

 

 

 

 

 

 

2. Semester

Financial

Accounting

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Research Skills

for Business 1

 

6 ECTS

 

Applied

Business

Mathematics 2

3 ECTS

 

 

 

 

 

 

 

 

 

 

 

Professional

Communi-

cation 1

3 ECTS

 

 

 

 

 

 

 

 

 

 

 

1. Semester

Principles of

Business

Management

6 ECTS

 

Marketing

Management

 

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Applied

Business

Mathematics 1

3 ECTS

 

 

 

 

 

 

Legal

Environment of

Business

6 ECTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* = Dieses Modul wird in englischer Sprache durchgeführt

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