Pflichtmodule

Wahlpflichtmodule


21 ECTS
15 ECTS
12 ECTS
18 ECTS
12 ECTS
12 ECTS

WPM 1: Digital

Marketing & Online PR

3 ECTS

 

WPM 2: Mobile

Marketing & Online Advertising

 

3 ECTS

 

WPM 3: Service

Excellence & Agile Marketing

 

3 ECTS

 

WPM 4: Business

Development & Sales Mgmt.

3 ECTS

 

WPM 5:

Design Thinking

3 ECTS

 

WPM 6:Consumer

Behavior

-aktuelle Trends

3 ECTS

 

WPM 7:

E-Commerce

 

3 ECTS

 

WPM 8: Digital

Marketing for Start-Ups

 

3 ECTS

 

WPM 9:

Content Marketing

 

3 ECTS

 

WPM 10:

Marketing Technology

 

3 ECTS

 

WPM 11:

Study Trip

 

3 ECTS

 

WPM 12:

Automatisierung & KI im Marketing

 

3 ECTS

 

WPM 13:

Summer School Partnerhochschule

 

3 ECTS

 

6. Semester

Masterarbeit

15 ECTS

 

International Marketing:

Doing Business in Foreign Markets

6 ECTS

 

5. Semester